Questions

Year

2026

Client

Hyundai

Agency

Innocean Berlin

Role

Concept
Scriptwriting

How many features can you fit in a 30 second film?

Well, a lot – if you have the right story. So when clients approached us with the task to push sales for the Hyundai Tucson and promote as many features as possible in an attention-grabbing way, we followed a very simple truth to do it: kids love to ask questions.

And there it was, our solution. What if we feature a curious boy who asks all sorts of questions that are vaguely related with the car? And let dad and the car team up to answer them.

Spoiler: we managed to get 4 features in.