BillyBoy - CAMDOM

Year

2024

Client

BillyBoy

Agency

Innocean Berlin

Role

Concept
Copywriter

BillyBoy is one of Germany’s biggest condom brands and has been an institution for a long time when it comes to safer sex. However, not so much with a younger target audience. So as part of a relaunch, the brand asked us to come up with a PR worthy idea that brings them back on the radar of the young generation. So for sexual awareness month, we tackled a problem that has been growing to a dangerous degree especially with the young people: the non-consensual leakage and recording of intimate content.

Recognition:

Cannes Lions - Bronze / Brand Experience
Cannes Lions - Titanium / Shortlist
Cannes Lions - 2 Shortlists / PR
D&AD Awards - Wood Pencil / Digital Marketing
Clio Awards - GOLD / Digital-Mobile
Clio Awards - 2 Shortlists / Digital-Mobile
Clio Health - Silver / Mobile
One Show - Merit / Online & Mobile
One Show - Merit / Use of Technology
ADC Europe - GOLD / Brand Experience
ADC Europe - Silver / Design
New York Festival - GOLD / Digital Mobile
New York Festival - Silver / Mobile
ADC Awards - Silver / Design
ADC Awards - Bronze / Digital Product
ADC Awards - 2 Merits / Digital Craft-Design
Epica Awards - GRAND PRIX / Creative Technology
Epica Awards - GOLD / Creative Technology
Epica Awards - 2 Silver / PR-Health
Gerety Awards - GOLD / Experience
Gerety Awards - GOLD / Work for Good
Gerety Awards - Silver / Health
Gerety Awards - Bronze / PR
ADC Germany - Silver / Brand Relations
ADC Germany - Bronze / Brand Relations
ADC Germany - Bronze / Mobile Apps
LIA - Bronze / Digital Apps
LIA - Finalist / Digital
LIA - Finalist / Evolution
Eurobest Awards - Silver / PR
Eurobest Awards - Shortlist / Innovation